One of the Possible Objectives of Marketing Communications Is Helping

question 92

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is emphasized by an advertisement for dish-washing gloves?

• A) social approval
• B) intellectual stimulation
• C) problem removal
• D) normal depletion
• E) sensory gratification

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Definitions:

Reinforcement

In psychology, a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Pay-For-Performance Program

A compensation strategy where employees' pay is directly tied to their performance or achievements at work.

Positive Reinforcement

Positive reinforcement involves the addition of a rewarding stimulus following a desired behavior, aiming to increase the likelihood of that behavior being repeated.

Behaviour Modelling Training

A learning technique that involves observing and replicating desired behaviors demonstrated by others.