Which of the Following Benefits Is Offered by Sales Promotion

question 138

Multiple Choice

Which of the following benefits is offered by sales promotion tools?

• A) Sales promotion tools are more authentic and credible to buyers than others such as advertising, public relations, and personal selling.
• B) Sales promotion tools can reach prospects who prefer to avoid mass media and targeted promotions.
• C) Sales promotion tools are typically an indirect form of "soft-sell" and hence, better received by customers.
• D) Sales promotion tools incorporate some concession, inducement, or contribution that gives value to the consumer.
• E) Sales promotion tools allow buyers personal choices and encourage them to respond directly.

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Definitions:

Discounts Offered

Discounts offered are reductions from the usual cost of goods or services provided by a company to its customers, often used as a sales incentive.

Chart Of Accounts

A list of all the accounts used by a business, organized by their unique account numbers, used for organizing financial transactions and preparing financial statements.

Recording Transactions

The act of documenting financial activities in the accounting records of a company.

Financial Statement

A formal record of the financial activities and position of a business, individual, or other entity, typically including balance sheets, income statements, and statements of cash flows.