Which of the Following Marketing Communications Tools Is Most Influential

question 144

Multiple Choice

Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

• A) events and experiences
• B) publicity
• C) direct marketing
• D) sales promotion
• E) interactive marketing

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Definitions:

America

Commonly refers to the United States, a country consisting of 50 states, located primarily in North America.

Parental Disinterest

The lack of involvement or concern by parents in their child's education and wellbeing.

Cultural Responsiveness

An approach in which the cultural knowledge, prior experiences, frames of reference, and performance styles of ethnically diverse students are recognized and utilized to make learning more relevant and effective.

Dominant Cultural Perspective

The viewpoint of the majority or prevailing culture in a society, which often sets norms and standards that marginalize other perspectives.