As a Service Output Produced by Marketing Channels, Product Variety

question 17

Multiple Choice

As a service output produced by marketing channels, product variety refers to the ________.

• A) units the channel permits a customer to purchase at once
• B) assortment provided by the marketing channel
• C) add-on services provided by the channel
• D) ability of a product to provide incremental value
• E) degree to which the channel makes it easy for customers to purchase a product

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Definitions:

Triangle Of Meaning

A model that illustrates the indirect relationship between words, the objects they represent, and the thoughts or concepts those words evoke in the mind of the communicator.

Referents

Objects, events, or entities to which words or symbols refer, enabling communication and understanding.

Ogden And Richards

Refers to Charles Ogden and Ivor Richards, two scholars who contributed significantly to the field of semantics and the study of meaning in language.

Effective Apology

An acknowledgment of wrongdoing that is sincere, expresses regret, and seeks to make amends.