When Apple Introduced Its IPhone,it Was Priced at $599

question 74

Multiple Choice

When Apple introduced its iPhone,it was priced at $599.This allowed Apple to earn the maximum amount of revenue from the various segments of the market.Two months after the introduction,the price has come down to $399.What kind of pricing did Apple adopt?

• A)loss-leader pricing
• B)market-penetration pricing
• C)market-skimming pricing
• D)target-return pricing
• E)value pricing

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