A Brand That Is Action-Oriented and Causes Consumers to Engage

question 45

Multiple Choice

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

• A) sensory
• B) affective
• C) behavioral
• D) intellectual
• E) social

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Definitions:

Horizontal Picture

A picture or image oriented in a landscape format, where the width is greater than the height.

Vertical Orientation

The arrangement or display of content or pages where the height is greater than the width.

Paragraph Border

A formatting feature that allows users to add a visible border around a paragraph in a document, enhancing its visual distinction.

CTRL+X

A keyboard shortcut command for cutting the selected item to the clipboard, allowing it to be moved to another location.