Best Western Is a Mid-Sized Hotel Chain That Is Entering

question 5

Essay

Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel chain with excellent service at an affordable price.How can it achieve this using internal marketing?

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or business activity, such as rent or salaries.

Idle Capacity

Unused production capacity in a business, where the facilities, equipment, or workforce are not being fully utilized.

Underutilized Labor

A situation where employees are not working at their full capacity or skill level, leading to inefficiency and increased labor costs.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision or choice.