A Manufacturer of Hiking Boots Looks at Data That Indicate

question 35

Multiple Choice

A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called "serious hiker" is declining and is predicted to decline into the future. The firm decides to enter the "low-price" segment with its new items. This is an example of a firm's ________ to reach a new market.

• A) down-market stretch
• B) up-market stretch
• C) two-way stretch
• D) marketing research
• E) disintermediation

---

Definitions:

Glial Cells

Non-neuronal cells in the nervous system that support, protect, and provide sustenance to neurons.

Neurons

Specialized cells within the nervous system that transmit information through electrical and chemical signals.

Brain Growth

Refers to the process of development and maturation of the brain, including increases in size, complexity, and functional capacity.

Dendrites

The branched projections of a neuron that are responsible for conducting the electrical signals toward the cell body.