You Know That Marketers Have Traditionally Classified Products Based on Characteristics

question 58

Essay

You know that marketers have traditionally classified products based on characteristics of durability, tangibility, and use. You also know that each product type has an appropriate marketing-mix strategy attached. In analyzing your company's products, you decide to list each of these products and the appropriate marketing-mix strategy to understand where your products "fit." List these products and their appropriate marketing-mix strategies.

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Definitions:

Wheat Varieties

Varieties of wheat distinct by their genetic makeup, growth habits, and physical characteristics, used for various wheat products.

Randomized Block Design

An experimental design that divides subjects into blocks before randomly assigning treatments to reduce variation caused by confounding variables.

Completely Randomized Design

An experimental design where all the subjects are randomly assigned to various treatment groups without any restrictions.

Dosage

The size or frequency of a dose of a medicine or drug that is required to achieve its desired effect.