Examlex
Sally Sim is an up-and-coming marketing manager for a large department store chain. Ms.Sim has distinguished herself with bold strategies such as launching attacks on her primary competitor from several fronts,including advertising,new store openings,and new distributor alliances.Which of the following market challenger attack strategies is Ms.Sim using to attack her competition?
Reasonable Consumer
A hypothetical individual in legal and marketing contexts who makes purchasing decisions based on an average level of information, attention, and understanding.
Labels
Marks or pieces of information attached to an item to provide identification, usage instructions, contents, manufacture, and warning information.
Accurate
Characterized by being correct in all details; exact and precise.
Ordinary Consumer
A typical or average customer who purchases goods and services for personal use.
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