When Firms Look for New Users in Groups That Have

question 87

Multiple Choice

When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy.

• A) new-market segment
• B) market-penetration
• C) geographical-expansion
• D) product development
• E) diversification

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Definitions:

Payroll Taxes Expense

The total amount of state and federal taxes a company is obligated to pay based on its employees' wages.

Voluntary Deductions

Amounts that employees choose to have withheld from their gross pay for various benefits or contributions, such as insurance premiums, retirement contributions, and union dues.

Accrued Vacation Benefits

The amount of vacation time that employees have earned but not yet taken, which is recorded as a liability on the company's books.

Vacation Benefits Expense

The cost to the company for the vacation time entitled to employees, reflected in financial statements.