Diageo Acquired Most of Seagram's Brands in 2001 and Spun

question 76

Multiple Choice

Diageo acquired most of Seagram's brands in 2001 and spun off Pillsbury and Burger King so it could concentrate on powerhouse alcoholic beverage brands such as Smirnoff vodka,J&B scotch,and Tanqueray gin.In this example,Diageo is employing a ________ strategy.

• A)preemptive defense
• B)counteroffensive defense
• C)mobile defense
• D)flank defense
• E)contraction defense

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Definitions:

Consciousness

The state of being aware of and able to think about one's self, environment, and thoughts; encompasses wakefulness and awareness.

Self-Awareness

The conscious knowledge of one's character, feelings, motives, and desires.

NREM Stage 3

The third stage of non-rapid eye movement sleep, characterized by deep sleep and the presence of delta waves in the brain.

REM Sleep

A sleep phase characterized by rapid eye movement, during which vivid dreaming most often occurs and brain activity resembles that of the waking state.