BMW Positioned Itself as the Only Car That Offered Both

question 102

Multiple Choice

BMW positioned itself as the only car that offered both luxury and performance.It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to other car brands.This is an example of ________.

• A)straddle positioning
• B)category-based positioning
• C)need-based positioning
• D)noncomparitive positioning
• E)price-quality positioning

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Definitions:

Joint Cost Allocations

The process of distributing shared costs among different products, services, or departments within an organization.

Production Department

A specific division within a company or organization focused on manufacturing products or overseeing the production process.

Net Realizable Value

The estimated selling price of goods, minus the cost of their sale or disposal, used in inventory valuation and accounts receivable.

Joint Costs

The costs incurred in the process of producing two or more products simultaneously up to the split-off point.