The Result of Positioning Is the Successful Creation of ________

question 148

Multiple Choice

The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.

• A) an award-winning promotional campaign
• B) a customer-focused value proposition
• C) a demand channel
• D) everyday low pricing
• E) employee value proposition

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Definitions:

Emotional Experience

A complex psychological state that involves a wide range of feelings, thoughts, and behaviors in response to a stimulus.

Backgrounds

The cultural, educational, and social contexts of individuals that influence their perspectives and behaviors.

Mascot

A person, animal, or object chosen to represent a group, organization, or team, often to bring luck or to symbolize the group's identity.

Role Differentiation

The process by which roles within a group become more specialized and distinct from one another.