Which of the Following Terms Is Most Closely Associated with the Statement

question 63

Multiple Choice

Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?

• A) points-of-inflection
• B) points-of-difference
• C) points-of-parity
• D) points-of-value
• E) points-of-presence

---

Definitions:

Www.Usa.Gov

The official web portal of the United States federal government, providing access to government information and services.

Primary Sources

Primary Sources are original documents or firsthand accounts that are direct evidence or records of a historical event, person, or work of literature.

Secondary Sources

Secondary Sources are documents that provide analysis, commentary, or summaries of primary sources, often used in research.

Court Opinions

are written statements by judges explaining the decisions of a court in legal cases.