The Three Criteria That Determine Whether a Brand Association Can

question 95

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

• A) comparability, authenticity, deliverability
• B) desirability, peculiarity, deliverability
• C) deviance, peculiarity, deformity
• D) desirability, deliverability, differentiability
• E) differentiability, authenticity, desirability

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Definitions:

Multiple Vehicles

Refers to scenarios or systems where more than one vehicle (e.g., cars, bicycles, aircraft) are used or considered, often in logistics or transportation studies.

Involved Alcohol

Situations or cases in which alcohol plays a part or is a contributing factor.

Lower Class

A socio-economic group characterized by low income, education, and occupational status.

Class Rank

A measure of how a student's performance compares to others in their class, often used in educational systems to rank students.