BMW Positioned Itself as the Only Car That Offered Both

question 102

Multiple Choice

BMW positioned itself as the only car that offered both luxury and performance.It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to other car brands.This is an example of ________.

• A)straddle positioning
• B)category-based positioning
• C)need-based positioning
• D)noncomparitive positioning
• E)price-quality positioning

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Definitions:

Emotionally Drained

A state of extreme emotional exhaustion where an individual feels overwhelmed and unable to cope with stressors.

Medical/Surgical Unit

A hospital unit specializing in patients who require medical attention and/or surgery, often dealing with a wide range of conditions.

Traumatic Life Experiences

Events or situations that cause severe psychological distress, potentially leading to long-term emotional and mental health issues, including post-traumatic stress disorder (PTSD).