One Common Difficulty in Creating a Strong, Competitive Brand Positioning

question 38

Multiple Choice

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

• A) negatively correlated
• B) always correlated
• C) directly proportional
• D) never correlated
• E) positively correlated

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Definitions:

Whooping Cranes

A species of large, North American crane famous for its whooping sound and elaborate courtship dances; it is critically endangered.

Seasonal Migration

The periodic movement of animals from one region to another, often due to changes in climate or for breeding.

Spatial Learning

The process of acquiring information about one's environment and spatial orientation, often involving navigating through a space.

Visual Communication

The practice of conveying ideas, information, and messages through the use of images, symbols, colors, and designs.