There Are Three Key Consumer Criteria That Determine Whether a Brand

question 60

Essay

There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Explain why the hotel may not have been successful in its attempt to create its POD.

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Definitions:

Mutual Aid

A principle or practice where individuals or groups offer reciprocal help and support to each other, especially in times of crisis or need.

Model

A representation or example used as a guide for understanding, explaining, or simulating behaviors, processes, or systems.

Co-leader

A person who shares the leadership role in a group or team, providing support and assistance to the primary leader.

Negotiating

The process of discussing and arriving at a mutual agreement between parties with differing needs or views.