The ________ Holds That the Organization's Task Is to Determine

question 138

Multiple Choice

The ________ holds that the organization's task is to determine the needs,wants,and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

• A)selling concept
• B)integrated marketing concept
• C)societal marketing concept
• D)production concept
• E)relationship marketing concept

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Definitions:

Parasympathetic System

Part of the autonomic nervous system responsible for conserving energy and slowing down the body's responses, counterbalancing the sympathetic system.

Sympathetic

Referring to the part of the autonomic nervous system that typically stimulates responses associated with fight or flight, such as increased heart rate.

Accelerator

A substance, device, or mechanism that increases the speed of a process or reaction.

Weiss (1971)

Reference to research by Weiss, often associated with studies on social isolation or the effects of stress on health.