The Identification and Profiling of Distinct Groups of Buyers Who

question 25

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) cross-selling
• E) customization

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Definitions:

Expertise

The skilled knowledge or proficiency acquired through experience or education in a particular field or subject.

Subject

The part of a sentence that indicates what the sentence is about, usually performing the action or being in the state described by the predicate.

Appeal to Authority

A logical fallacy where an argument is made based on the authority of a person or entity, rather than on evidence or reasoning.

Harvard Professor of History

A faculty member specializing in history at Harvard University, which is often indicative of a high level of authority and expertise in the field.