In Response to Threats from Such Companies as AOL, Amazon

question 116

Multiple Choice

In response to threats from such companies as AOL, Amazon.com, Yahoo!, eBay, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process is known as ________.

• A) reintermediation
• B) disintermediation
• C) retail transformation
• D) e-collaboration
• E) new-market synchronization

Understand the ethical considerations in research, especially regarding participant consent and researcher-participant relationships.

Comprehend the influence of researcher perspective on the choice of research topic, method, and interpretation of data.

Appreciate the necessity of reliability and validity in measurement tools used in research.

Understand the legal obligations and duties involved in the employer-employee relationship, specifically relating to safe working conditions.

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Definitions:

Distribution Strategy

Deals with the marketing activities and institutions involved in getting the right good or service to the company’s customers.

Specialty Products

High-value goods or services that are distinctive in some way and are often sought after by consumers willing to make an extra effort to obtain them.

Convenience Products

Goods or services that are easy to obtain and meet the immediate needs of consumers.

Capital Items

Long-term assets acquired or used by a business to generate income and not intended for resale in the normal course of operation.