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________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.
Dependent Variables
These are variables in an experiment that are expected to change as a result of an experiment's manipulation of the independent variable.
Blind Observers
Individuals who assess experimental data or conduct an evaluation without knowing the specific details or hypothesis being tested to prevent bias.
Demand Characteristics
Cues in an experiment that suggest to participants what behavior is expected, desired, or appropriate, potentially influencing the outcomes.
Hypothesis
A proposed explanation for a phenomenon, made as a starting point for further investigation, often tested through scientific method.
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