Which of the Four New Ps Encompasses the Old Four

question 33

Multiple Choice

Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?

• A) programs
• B) processes
• C) promotion
• D) people
• E) performance

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Definitions:

Community-Based Resources

Local support services and facilities that aim to meet the needs of the community members, often focusing on health, education, and social services.

Curricular Content

The material, topics, and themes that are included in the learning program or syllabus for a course of study in educational settings.

Native-Focused

Programs, policies, or initiatives specially designed to address the interests, needs, or issues of indigenous peoples.

Family-Friendly

Designed or considered to be suitable and accommodating for families, especially those with children.