Examlex
Contrary to popular belief, marketers do not create needs.
Central Tendency Bias
The tendency to rate all objects or individuals as average on a scale, avoiding extreme assessments.
Rater Bias
The tendency of assessors, such as managers or supervisors, to make inaccurate appraisals of others due to personal bias or preconceptions.
Performance Appraisal System
A formal process by which an employee's job performance is assessed, typically involving evaluation against predefined objectives and providing feedback for development.
Reliable
The quality of being consistently good in performance, accuracy, or dependability.
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