Relationship Marketing Aims to Build Mutually Satisfying Long-Term Relationships with Key

question 8

True/False

Relationship marketing aims to build mutually satisfying long-term relationships with key parties.

---

Definitions:

Investee

An entity in which an investor holds an interest, and typically has significant influence over, but does not control.

Investor

An individual or institution that allocates capital with the expectation of receiving financial returns, encompassing a broad range of investment strategies and vehicles.

Operating Policies

Guidelines, rules, and procedures established by an organization to govern its operations and decision-making processes.