New Terms Are Now Being Used to Describe Where Marketing

question 117

Essay

New terms are now being used to describe where marketing is done. Using the automobile market, describe automotive buying behavior for a: (1)marketplace, (2)marketspace, and (3)metamarket.

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Definitions:

Prejudice

Preconceived opinion or bias against an individual or group without sufficient knowledge, rational reasoning, or experience.

Discrimination

Unfair or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.

Chain Migration

The social process by which immigrants from a particular town follow others from that town to a new country or city, forming a new community.

Family Networking

The process of building and maintaining connections among family members for emotional support, resources, and guidance.