The Product-Management Organization Has a Number of Disadvantages,including ________

question 13

Multiple Choice

The product-management organization has a number of disadvantages,including ________.

• A) product and brand managers may lack enough authority to carry out their responsibilities
• B) short-term involvement leads to short-term planning and fails to build long-term brand strengths
• C) fragmentation of markets makes it harder to develop a national strategy
• D) product and brand managers become experts in their product area but rarely achieve functional expertise
• E) all of the above

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Definitions:

Seamless Customer Experience

A cohesive, consistent interaction across multiple channels and touchpoints that a customer has with a brand, minimizing friction and maximizing satisfaction.

Future Promotions

Upcoming marketing activities designed to increase awareness or sales of a product or service.

Operational Integration

The process of aligning and coordinating an organization's operations, processes, and strategies to improve efficiency and achieve unified goals.

Omnichannel Retailing

A multi-channel approach to sales that aims to provide customers with a seamless shopping experience whether they're shopping online from a mobile device, a laptop, or in a brick-and-mortar store.