When Customers Fall into Different User Groups with Distinct Buying

question 42

Multiple Choice

When customers fall into different user groups with distinct buying preferences and practices,a ________ is desirable.

• A) market-management organization
• B) product-management organization
• C) brand-management organization
• D) BAMT organization
• E) flattened organization

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Definitions:

Positive Feedback

Feedback that stimulates change.

External Stimuli

Things that are visual (sight), auditory (hearing), olfactory (smell), tactile (touch), and gustatory (taste).

Basic Need

Fundamental requirements necessary for individuals to live a healthy and sustainable life, including food, water, shelter, and security.

Internal Stimuli

Things that are kinesthetic or visceral.