Cause Marketing Has a Particular Interested Audience in Civic-Minded ________

question 93

Multiple Choice

Cause marketing has a particular interested audience in civic-minded ________.

• A) Millennial consumers
• B) baby boomers
• C) Gen Xers
• D) Gen Yers
• E) shadow boomers

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Definitions:

Codes

A system of symbols, letters, or numbers used to represent information, or the set of rules and conventions that govern the structure of programming languages.

Content Analysis

A research method used for the systematic analysis of media texts and communications to identify patterns and meanings.

Indicators

Quantitative or qualitative factors that provide a simple and reliable means to measure achievement, change, or performance.

Opinion Mining

The process of using natural language processing to systematically identify, extract, and quantify subjective information from textual data.