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Many Companies Are Beginning to Realize That They Are Not

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Many companies are beginning to realize that they are not really market and customer driven, they are product and sales driven. In the attempt to transform themselves into true market-driven companies, firms are required to change. Describe and explain what changes are necessary.


Definitions:

Aboriginal Quota

A policy or practice aimed at ensuring a certain percentage or number of positions are reserved for indigenous people, in contexts such as education or employment.

Naveen

A common male given name in South Asia, meaning "new" in Sanskrit.

Group Membership

The affiliation or association with specific groups or communities, which can influence individual identity and behavior.

Unfair Treatment

Actions or policies that result in unjust or prejudicial differences in the way individuals or groups are treated.

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