You Are the Brand/product Manager for a Line of Cake

question 84

Multiple Choice

You are the brand/product manager for a line of cake mixes.One of your tasks is to prepare a long-range strategy for the product.Other tasks assigned to you would include ________.

• A) develop an annual marketing plan
• B) develop a sales forecast
• C) work with agencies to develop an advertising campaign
• D) initiate product improvements to meet changing needs
• E) all of the above

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Definitions:

Culture-Specific

Refers to behaviors, norms, or phenomena that are unique or particular to a specific culture.

Overjustification Effect

A psychological phenomenon where providing an external incentive for a behavior someone already finds rewarding leads to a reduction in intrinsic motivation.

Intrinsic Motivations

Internal drives to perform a task or engage in an activity purely because of the inherent satisfaction and enjoyment derived from doing it.

Extrinsic Motivations

Inspiration fueled by outside incentives, including financial gain, recognition, academic achievement, and commendation.