2006 Saw the Highly Publicized Launch of (RED),a Campaign Created

question 95

Multiple Choice

2006 saw the highly publicized launch of (RED) ,a campaign created to raise awareness and money for The Global Fund by teaming with brands such as American Express,Motorola,Converse,and Gap to produce (PRODUCT) RED branded products.For these companies,this is an example of ________.

• A) cause-related marketing
• B) social marketing
• C) sustainable business
• D) awareness marketing
• E) corporate philanthropy

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Definitions:

Quasilinear Preferences

A type of preference where utility is linear in one argument, allowing indifference curves to have the same slope regardless of the level of consumption of other goods.

Equivalent Variation

A measure used in economics to evaluate the change in wealth that would leave an individual's utility unchanged before and after a policy change or a price change.

Compensating Variation

A monetary measure of the amount of money a consumer would need to reach their original utility level after a price change.

Tax

A compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization in order to fund government spending and various public expenditures.