Companies Can Run the Same Marketing Communications Programs as Used

question 140

True/False

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called communication adaptation.

---

Definitions:

Dissociative Disorder

A mental health condition characterized by a disconnection and lack of continuity between thoughts, memories, surroundings, actions, and identity.

Pervasive Developmental Disorder

A now-obsolete category that included autism and related disorders characterized by delays in the development of socialization and communication skills.

Dementia Disorder

A broad category of brain diseases that cause a long-term and often gradual decrease in the ability to think and remember.

Alzheimer's Disease

A neurodegenerative disorder characterized by progressive memory loss, cognitive decline, and personality changes.