A(n)_________ Yields a Profit That Is Less Than the Company's

question 144

Multiple Choice

A(n) _________ yields a profit that is less than the company's target rate of return.

• A) strategic product failure
• B) market product failure
• C) absolute product failure
• D) relative product failure
• E) transfer product failure

---

Definitions:

Behavioral Target Marketing

A marketing strategy that uses consumer behavior, including browsing and purchasing history, to tailor advertising and promotions.

Niche Marketing

A targeted marketing strategy focusing on a specific segment of the market that has unique preferences or needs, aiming to become a big fish in a small pond.

Substitutable Products

Goods or services that can be used in place of each other, offering similar benefits and satisfying the same needs or desires of consumers.

Competitive Advantage

A unique attribute or ability that allows an organization to outperform its competitors.