The ________ Method of Measuring Customer Preferences Presents Pairs of Items

question 128

Multiple Choice

The ________ method of measuring customer preferences presents pairs of items and asks the consumer which one is preferred in each pair.

• A) rank-order
• B) paired-comparison
• C) monadic-rating
• D) alpha-testing
• E) beta-testing

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Definitions:

Wheelchair

A chair mounted on wheels designed for individuals who are unable to walk due to illness, injury, or disability.

Tonsils Removed

The surgical removal of the tonsils, typically due to recurrent infections or obstructive sleep apnea, known medically as tonsillectomy.

Previous Hospitalizations

A record or history of all past medical admissions a patient has had in hospitals.

Spontaneous Abortions

The natural end of a pregnancy at a stage where the embryo or fetus is incapable of surviving independently, often referred to as a miscarriage.