The Innovation Diffusion Process Has Been Defined by Rogers as "The

question 54

Multiple Choice

The innovation diffusion process has been defined by Rogers as "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." The consumer-adoption process focuses on the ________ process through which an individual passes from first hearing about an innovation to final adoption.

• A) mental
• B) physical
• C) manual
• D) critical path
• E) management

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Definitions:

CRM Systems

Customer Relationship Management systems; technology platforms that help businesses manage communications and relationships with current and potential customers.

Analytics

The systematic computational analysis of data or statistics to identify patterns, trends, or insights.

Social Networks

Online platforms that allow users to connect, share information, and build communities based on common interests, professional ties, or personal relationships.

Adaptive Selling

A sales strategy where the salesperson adjusts their sales approach based on the behavior, wants, and needs of the customer.