Five Characteristics Influence the Rate of Adoption of an Innovation

question 116

Multiple Choice

Five characteristics influence the rate of adoption of an innovation.One of these is ________.

• A) marketing expertise
• B) relative advantage
• C) packaging
• D) government regulations
• E) all of the above

---

Definitions:

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, playing a critical role in personal development and interpersonal relationships.

Diversification

The process of adding variety through including diverse elements, often used in the context of investing, economies, or in social and cultural settings.

Traditional Values

Beliefs, moral codes, and customs passed down from generation to generation within a culture or society.

Anti-Immigrant Sentiment

A negative bias or prejudice against immigrants, often manifesting in discriminatory attitudes or policies.