In Choosing Rollout Markets, the Major Criteria Are Market Potential

question 40

True/False

In choosing rollout markets, the major criteria are market potential, the company's local reputation, the cost of filling the pipeline, the cost of communication media, the influence of the area on other areas, and competitive penetration.

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Definitions:

Operating Expenses

The costs associated with the day-to-day activities of running a business, not including the cost of goods sold.

Cost of Merchandise Sold

The direct costs attributable to goods sold by a company, including the purchase price of merchandise, freight, and handling charges, less any discounts received.

Retail Business

A business entity that sells goods or services directly to consumers.

Service Business

A business that provides intangible products or services to customers.