When We Talk About "Early Adopters" for a New Product

question 126

True/False

When we talk about "early adopters" for a new product, we are concerned with those opinion leaders who carefully search for new technologies that might give them a dramatic competitive advantage.

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Definitions:

Cultural Barrier

Obstacles in communication and interaction that arise from differences in culture, language, and societal norms among individuals or groups.

Import Quota

A government-imposed limit on the amount or value of goods that can be imported into a country.

International Bartering

The exchange of goods or services between parties from different countries without using money.

Countertrade

A form of international trade in which goods or services are exchanged for other goods or services, rather than for cash.