The Original and Oldest Form of Direct Marketing Is the Field

question 83

Essay

The original and oldest form of direct marketing is the field sales call. No one debates the importance of the sales force in its marketing program. However, the term "sales representative" covers a broad range of positions, tasks, and responsibilities. List and briefly describe each of the "positions."

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Definitions:

Strategy-making

The process of identifying and setting the organization's direction by specifying its strategy or direction and making decisions on allocating its resources.

Symbolic Mode

A form of communication or representation that uses symbols, images, or indirect suggestions to express complex ideas or emotions.

Generative Mode

A state of operation or condition where systems or processes are productive, creative, or able to generate new ideas, objects, or productions.

Strategic Management

The process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.