In Considering When and How to Use MPR,management Must Establish

question 71

Essay

In considering when and how to use MPR,management must establish the marketing objectives,choose the PR messages and vehicles,implement the plan carefully,and evaluate the results.To accomplish this,MPR has a number of "tools" at its disposal.List the major tools of effective MPR.

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Definitions:

Lost

Refers to the status of an item or entity that cannot be located or has gone missing.

Impaired

Diminished in quality, value, or strength; often used in reference to assets, faculties, or abilities.

Destroyed

Refers to something that is completely ruined or spoiled.

Right

An entitlement or privilege guaranteed by law or moral principle, allowing an individual to perform or refrain from certain actions.