One of the Advantages of Direct Mail Is Audience Selectivity

question 34

Multiple Choice

One of the advantages of direct mail is audience selectivity.One of its limitations is ________.

• A) its short life
• B) poor reproduction quality
• C) high competition
• D) long ad purchase lead time
• E) relatively high cost

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Definitions:

John Locke

A 17th-century English philosopher and thinker who laid much of the groundwork for the Enlightenment and contributed to the development of political philosophy, particularly regarding liberalism and social contract theory.

Legal Sanction

Official approval or penalty for conduct enforced by a legal authority.

Massachusetts Bay

An inlet of the Atlantic Ocean and a key location of early English settlements in North America, notably the Massachusetts Bay Colony founded in 1630.

Native Americans

The indigenous peoples of the Americas, encompassing a wide range of tribes, cultures, and languages existing prior to European colonization.