You Have Decided to Use Print Media to Advertise Your

question 84

Multiple Choice

You have decided to use print media to advertise your product because the amount of information you wish to communicate is large.In designing a print campaign,you have been advised to write a headline for the ad that is strong.What is it about the headline that is so important in a print ad campaign

• A) The headline must reinforce the picture and lead the person to read the copy.
• B) The headline must attract the reader's eyes.
• C) The headline must appeal to the reader's sense of "wow."
• D) The headline must spark curiosity from the reader.
• E) The headline must offend the readers' sensibilities to attract them to read it.

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Definitions:

Economic Theory

A set of principles and concepts that helps in the explanation and prediction of economic phenomena.

International Trade

The exchange of goods and services between countries, allowing for greater variety and availability of resources and products.

Domestic Consumption

The total amount of goods and services consumed by the residents of a country.

Domestic Production

The total value of all goods and services produced within a country's borders over a specified period of time.