The Objective-And-Task Method of Promotions Budgeting Calls Upon Marketers to Develop

question 30

Essay

The objective-and-task method of promotions budgeting calls upon marketers to develop promotion budgets by defining specific objectives,determining the tasks that must be performed to achieve these objectives,and estimating the costs of performing these tasks.What is the major advantage of using this method?

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Definitions:

High Income

A term referring to significantly higher earnings compared to the average level for a given area, group, or context.

On-The-Job Frustrations

The feelings of dissatisfaction or stress experienced by individuals due to aspects of their work or work environment.

Important

Signifies something of great significance or value.

Corporate Value

Fundamental beliefs or principles that guide a company’s operations, behaviours, and decision-making processes.