All Consumers That Develop a Preference for a Given Product

question 43

True/False

All consumers that develop a preference for a given product also display a conviction about buying it.

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Definitions:

Conformity

involves aligning one's attitudes, beliefs, behaviors, and norms to those of a group or society.

Status

The rank an individual holds within a group.

Creativity

The ability to generate innovative ideas and solve problems in novel ways.

Autocratic

An autocratic leadership style is characterized by individual control over all decisions and little input from group members.