The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

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Definitions:

Professional Success

The achievement of goals and objectives set within a professional setting, reflecting growth, accomplishment, and recognition in one's career.

Intellectual Abilities

The capacity to think abstractly, reason, understand complex ideas, learn quickly, and learn from experience.

Antisocial Personality Disorder

A psychiatric condition where an individual persistently displays indifference towards morality and overlooks the rights and emotions of other people.