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If a Consumer Has an Equally Strong,favorable,and Unique Brand Association

question 68

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If a consumer has an equally strong,favorable,and unique brand association of Subaru with the concepts "outdoors," "active," and rugged" because of exposure to a TV ad that shows the car driving over rugged terrain at different times of the year,the impact in terms of Subaru's brand equity should be ________.


Definitions:

General Level

A term that might refer to the overall state or condition of something, but not a specific financial term.

Prices For Goods

The amount of money required to purchase products, which can fluctuate based on factors like supply, demand, and inflation.

Interest Rates

The amount charged by a lender to a borrower for the use of assets, usually expressed as a percentage of the principal.

Investment Expenditures

The outlays made by firms, government, or individuals to purchase goods and services that can create future benefits.

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