Your Sales Force Is Efficient and Effective

question 149

Essay

Your sales force is efficient and effective.What are the four contributions that an effective sales force can make to the marketing communications mix?

---

Definitions:

Work In Process

Inventory that includes goods that are in the production process but are not yet completed.

Factory Overhead

All indirect costs associated with manufacturing, including utilities, rent, and salaries for managers.

Direct Materials

Basic substances that can be directly linked and attributed to the creation of particular products or services.

Direct Labor

The work of factory employees that can be directly associated with converting raw materials into finished goods.