In Your Neighborhood There Is a Small Men's Store That

question 83

Multiple Choice

In your neighborhood there is a small men's store that has a limited selection of clothing,but the selection that is carried is of very high quality and price.Services include free alterations and tailoring,personalized record keeping,and free dry cleaning.The inside of the store has deep leather chairs and couches and thick pile carpet.Upon entering the store,one feels "special and rich." In terms of differentiation,what is this retailer trying to communicate by its decorations and service level

• A) Differentiation based upon services mix and atmosphere
• B) Differentiation based upon prepurchase services
• C) Differentiation based upon postpurchase services and atmosphere
• D) Differentiation based upon ancillary services and atmosphere
• E) None of the above

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Definitions:

Ergs

A unit of energy in the centimeter-gram-second (CGS) system, used to measure the amount of work or energy.

Proprium

Encompasses all aspects of an individual's self or identity as defined by psychologist Gordon Allport.

Self

The individual's perception of their identity, including traits, beliefs, and personal history, forming the basis of one's personality and self-concept.

Allport

Gordon Allport was a pioneering psychologist known for his theory of personality traits, emphasizing the uniqueness of the individual and the importance of the present context for understanding behavior.